GDC, Week 3: Research Overview.

Pei Enn
May 12, 2020
4 min read

Well to start of a project is to do some research. So, for the next upcoming project we'll be doing a Graphic Design Practice Map where we would include and learn about the different kinds of Graphic Design that the world has to offer!

1. Christien Meindertsma, PIG 05049

The book by Christien Meindertsma talks about the animal pig and how itself can be processed into many object we use every day. She separate’s the object and the process into 2 pages side by side, to let you realize and think how it is possible that something like wine is involve with the animal. And cause of the simple layout and the minimalistic feel to it makes it easy to understand. And the thought of the cover of the book also looks like a butcher paper is pretty surprisingly smart!

2. Lucky Generals and Crispin Porter, Rainbow Laces.

Well, when you can't suddenly change a closeted British football player into expressing himself immediately to prove your campaign, you give them Rainbow Laces! It's been so long that LGBTQ has been seen as a taboo to the British Soccer League, and with hate and homophobia included in a sport that many love, nobody want to be a part of such bad influence... So, Lucky Generals and Crispin Porter teamed up into creating a way to address the issue subtly but also enough to get media coverage. They sent out Rainbow laces to teams in the Premier League, Football League and the Scottish professional Football League with the message the message to kick homophobia out of football. And responses were pretty well where people all over twitter has been sharing the campaign all over, 70 football club wore the Rainbow Laces to games to show their support and people are loving it!

3. Amnesty International, It's not Happening here, but it is Happening now.

Basic Human Rights. Something we learn since young. But not everybody is lucky to be in a good position. Amnesty International created poster to look similar to the background of the advertisement area to point out that even if there's no cases of human rights abuse around you, it's still happening 24/7 around the world. With the gruesome image of people being abuse on the poster with your familiar streets in it will make you look twice regardlessly.

4. Candy Chang, Before I Die.

Death is a inevitable topic to all human beings. Candy Chang, the author, herself has suffer from someone she loved, and to understand the people's perspectives on death she created a giant wall with chalk stencils of the word "Before I die I want to_". Responses are different and individualistic with people's thoughts and feels on death. The wall is also an excuse for us to share our thoughts that we've been keeping to ourselves, and a chance to share your thoughts helps release the pressure of the thought of death.

5. FCB Inferno, This Girl Can.

Being judged while doing something healthy is not healthy. The campaign FCB Inferno is empowering every woman's body regardless their size to exercise and not care of what people think because they're not alone. Sometimes our self-consciousness will get the best of us, interrupting our moment while exercising, with the video of the campaign release more and more woman starts to push themselves out of their comfort zone to be healthy and exercise more.

6. Side by Side, Tactile Typography.

Imagine Word World came to life, but with objects. Side by Side creates Tactile Typography which incorporated texture and sometime function to the typography. But what makes them so special is the medium they used to create what's related to the typography.

7. Macguffin Magazine, Macguffin Magazine

A magazine about everyday object with a twist? That the content of the magazine, Macguffin uses their interesting interpretation on daily object and uses them as a topic for each magazine issue they came out with.

8. Kenya Hara, Umeda Hospital.

What's a clean and sustainable way for a signage in a hospital. Kenya Hara is a Graphic Designer from Japan with books and works published and they all have one thing in common, the aesthetic of simplicity and minimalist. His work for the Umeda Hospital which he uses cloth as a signage. He's design creates an innovative aspect to help making signage last longer with the hardware still intact.

9. Droga5, Decode Jay-Z.

Turning a book into a game? Droga5 collaborated with Bing! to bring them back to people. Since Jay-Z was about to release his Autobiography, they partnered with their friend Jay-Z by scattering pages of his books all over New York, where people will see randomly. But fans where so hype they were on the hunt be fore he formally release his books. And by using Bing! only can they get the location of the pages are at which is a saving point for Bing!.

10. Moving Brand, Weare.

The line of scarf Moving Brand came out, Weare is a combination of wear and ware which refers to technology. Pixellated black and white icon are the pattern of the design it self, and to let everyone participate in creating their design.